Citrus Pear’s mission is to make healthy eating easy and enjoyable, but their existing designs didn’t fully capture the warmth and energy of their brand. We elevated their visuals with bold, consistent colors, engaging photography, and creative typography that reflected their fun and approachable personality. This visual overhaul brought a more polished and cohesive identity to their brand. Beyond aesthetics, we designed email campaigns, freezer meal labels, and box designs to support their new shipping initiatives, ensuring their branding carried through every customer touchpoint. For social media, we created organic and paid content that was as visually striking as it was effective—one campaign achieved an impressive 17x ROAS. Additionally, we developed trade show collateral that stood out and told their story with clarity and confidence. Citrus Pear’s updated design system not only modernized their look but also reinforced their core values of health, care, and convenience. The result? A brand that’s as vibrant and thoughtful as the meals they prepare.