Salt by Sabrina, renowned for its premium acrylic drawer organizers and home storage solutions, sought to expand its market presence with the introduction of the Salt Professional line. Collaborating closely with the team, I created collateral to support market research to validate this new extension. To propel this initiative, I crafted persuasive content and designed impactful presentations that secured strategic partnerships, fueling substantial growth for the company. My design efforts extended to creating visually appealing social media assets that resonated with the target audience, enhancing brand visibility and engagement. In preparation for industry events, I provided trade show design support, developing booth layouts and promotional materials that effectively showcased the Salt Professional line. Additionally, I designed concise one-pagers that highlighted the unique value propositions of the products, serving as effective sales tools for both B2B and B2C engagements. My organizational skills and project management expertise were instrumental in coordinating these efforts, ensuring timely delivery and alignment with the company's strategic objectives. This approach not only elevated the brand's market position but also established a strong foundation for sustained growth.