As the creative force behind RevRoad’s brand, I developed a cohesive identity that extended across digital, print, and experiential design. I led the development of the company’s website, ensuring a seamless user experience that effectively communicated RevRoad’s value to founders and investors alike. My contributions also extended to product design, where I helped refine the UX of internal tools and software that streamlined operations. Beyond design, I played a strategic role in value acquisition and creation, crafting compelling presentations, reports, and marketing assets that strengthened RevRoad’s position in the startup ecosystem. I designed pitch decks for both RevRoad and its portfolio companies, including the investment deck for a sister company’s $61M venture fund raise—the largest debut early-stage fund in Utah’s history and the fourth largest in the Mountain region. To support RevRoad’s rapid growth, I established internal project management processes and created lead-generation assets, social media campaigns, and essential internal and external documentation. Every aspect of my work was designed to elevate RevRoad’s presence, ensuring a strong, professional, and high-impact brand.