When Press Hook came to me, they had a solid foundation but needed sharper clarity in their messaging, visuals, and overall user experience. Their existing domain, thepresshook.com, and logo weren’t maximizing their potential to attract the right users. Together, we set out to elevate their brand and make their value proposition unmistakable. The first step was a thorough review of their website, where I identified opportunities ranging from fixing grammatical and syntax errors to addressing bigger gaps, such as a lack of social proof, missed chances to collect emails, and underutilized UX patterns. The feedback from their founder revealed a significant challenge: inconsistent messaging across audiences—journalists, publicists, and brands—which we tackled head-on with a comprehensive brand survey and a core messaging document to ensure alignment. I redesigned their logo for better visibility and impact, reimagined their homepage to clearly communicate who the product is for, and introduced intuitive UX improvements to their software platform. From social imagery and business cards to a custom-coded email signature for Hubspot, I developed a full suite of assets to ensure the brand felt cohesive and polished across every touchpoint. The result was a brand transformation that didn’t just look better but worked harder—making it easier for visitors to understand Press Hook’s value and feel confident they’d found the right solution. Now, Press Hook’s identity is as professional and impactful as the product itself.