To ensure a cohesive and impactful brand presentation, I developed a detailed brand guide that refined KindredBox's existing logo and color palette. This guide served as a foundation for enhancing the company's visual identity, incorporating clean and modern design elements that resonate with their mission of providing organized and accessible end-of-life planning solutions. In addition to the brand guide, I designed a range of print materials to support KindredBox's marketing and outreach efforts. This included creating eye-catching trade show assets that effectively communicated the platform's benefits to potential users, as well as crafting informative sales one-pagers tailored for both B2B and B2C audiences. These materials were designed to convey complex information in a clear and engaging manner, facilitating better understanding and engagement. Furthermore, I provided strategic marketing guidance, assisting in the development of targeted campaigns that aligned with KindredBox's goals. This involved creating compelling ad visuals that captured the essence of the brand and appealed to their target demographics. My role also extended to serving on the board of directors, where I contributed to high-level strategic decisions. Through these collaborative efforts, KindredBox's visual and strategic initiatives were significantly enhanced, resulting in a strengthened brand presence and improved engagement with their audience.