Deformity set out to redefine how forms work, moving beyond static questions to create dynamic, AI-powered conversations. I designed a product interface that simplifies this innovative approach, allowing users to start with a prompt and let the AI generate a flow tailored to their needs. The AI doesn’t just present questions—it steers conversations based on responses and predefined goals, using logic to collect the right data seamlessly. To match this groundbreaking product, I developed a bold, vibrant, and intentionally imperfect brand identity, capturing the energy and creativity behind Deformity’s vision. Since launching, Deformity has grown from zero to over 1,000 users, transforming how businesses engage their audiences with smarter, more adaptive forms.